ABOUT US

Bruce has been a pioneer at the intersection of photography and digital output since the dawn of the digital age.

He put himself through the University of Missouri as a Brooks Institute–trained wedding and portrait photographer, eventually landing in Seattle, where he managed professional photo labs and supported many of the Pacific Northwest’s most iconic brands during the 1980s.

While at Pacific Color, Inc., Bruce was introduced to early electronic imaging systems, notably the Dicomed D48—a technology originally developed by NASA to transmit images from the Voyager mission to Jupiter. This marked his entry into high-resolution digital presentation tools, enabling the creation of transparencies from PowerPoint and Aldus Persuasion. These innovations were instrumental in the presentations by Bill Gates and Steve Ballmer during Microsoft’s IPO roadshow.

Bruce’s work with Gates led to a pivotal role at Interactive Home Systems (later Corbis), where he was tasked with building a million-image library from the ground up. He accomplished this by forging partnerships with traditional pre-press companies—an early example of the open collaboration model that would become a hallmark of his approach to client and vendor relationships.

At Corbis, Bruce played a central role in digitizing and integrating major photographic archives, including the Ansel Adams Trust, the Bettmann Archive, and Westlight. He was also deeply involved in the mergers and acquisitions of Digital Stock and Sygma. In 2000, Bruce pivoted to support companies transitioning to digital content and direct-to-consumer print models, contributing to the launch and expansion of Apple’s iPhoto book business and supporting industry leaders like Costco and Getty Images.

These experiences culminated in Bruce joining the founding team at Blurb, where he helped build the company into a global leader in self-publishing. During this time Blurb was recognized as the fastest-growing media company on the Inc. 500 list (2010) and one of Goldman Sachs’ “Top 100 Up-and-Coming Private Companies” (2012).

At Blurb, Bruce oversaw global print product development, print technology, order fulfillment, customer support, large order services, and logistics. He built a highly agile and scalable digital and offset print network spanning North America, Europe, and Asia-Pacific—enabling Blurb to reach profitability within 24 months of its first revenue, and supporting a 135% compound annual growth rate from 2006 to 2011. He also built and scaled a customer-facing operations group capable of supporting over $100M in annual revenue, with consistent margin improvements year-over-year.

Blurb’s Operations, which Bruce led, became a model for the broader print-on-demand industry. He established the now-standard “Blurb Printer Summits,” reinforcing his long-standing belief in true partnerships over transactional vendor relationships.

Today, Bruce continues to lead and innovate with PrintReady Network, a next-generation consultancy and production network that brings together elite global partners and senior consultants to deliver best-in-class solutions—from concept to creation to delivery.